Larry’s Rebrands; Expands Portfolio and Distribution
All natural Mexican sauce maker, Larry’s LLC, announces refreshed brand with new look, new product and new website.
The product line, formerly Larry’s Southwestern Sauces, is now housed in its new brand “Larry’s All Natural.” New labels better showcase the products healthy attributes thereby better positioning them for sales with the health-minded consumer. The line of taco, enchilada and Moles sauces boasts no preservatives, are Non-GMO project verified, gluten and allergen-free and vegan. Larry’s Mole Sauce is the only mole on the market that is nut and seed free.
The rebrand comes as the Larrys All Natural expands its food service line into organics and its Northeast distribution.
Driscoll Food Service now distributes Larry’s All Natural with warehouses in Amsterdam, NY and Wayne, NJ. The company will introduce a new Organic Tomato Salsa to the food service trade in October. The salsa is made with organic tomatoes and freshly chopped cilantro, garlic, chilies and jalapeno peppers. Plans are underway to make it available for retail later this year.
Larry’s All Natural is based in the Albany, NY area. Its products are available in supermarkets, specialty markets, food coops and natural food stores in New York, New Jersey and New England. Supermarkets include ShopRite, Price Chopper Market32 and others. Larry’s All Natural for food service is on the menu at colleges and universities and other outlets in upstate NY, metro New York City and Philadelphia. Larry’s is also available on-line at Amazon and Foodlyn.
“It’s a new look, but the same great Mexican flavors” said Larry Sombke, the co-owner of Larry’s Foods.
“The label designs were tested with dozens of people in multi-age focus groups across the USA,” said Catherine Herman, co-owner and marketing director of Larry’s Foods. “Consumers told us to more prominently emphasize the “all natural,” attributes of our products hence our new name and logo “Larry’s All Natural.”
“Finally, with a newly designed website, we will now integrate the new brand into our social media platforms,” added Herman.
UNFI distributes Larry’s All Natural Taco, Enchilada and Mole Sauces to retail outlets. F&T Distributing, Ithaca, NY, Purdy & Sons, Sherburne, NY, and Driscoll Foods, Wayne, NJ distribute to food service.